CASE STUDIES

出海实践案例Market-Entry Case Studies

以下案例均以匿名化方式呈现,聚焦「路径怎么走出来」,而非企业名字。具体合作方式与结果以各项目正式约定为准。 All cases below are anonymized to protect commercial confidentiality. The focus is on how the path was walked, not on names. Details are subject to each project's formal agreement.

新能源整车 · 土耳其NEV · Türkiye

某新能源车企:以 CKD 模式叩开土耳其市场A NEV Maker: Opening Türkiye via CKD

背景Context
目标市场存在整车进口限制,直接出口整车的通道受阻;企业需要判断「能不能进、以什么形态进」。Whole-vehicle import restrictions blocked the direct route; the company needed a call on "whether to enter, and in what form".
动作Approach
政策解读 → 准入评估 → 认证规划:确定 CKD(散件组装)出口路径,搭建「一车一池」双层认证矩阵,输出《土耳其新能源市场进入评估报告》。Policy reading → entry assessment → certification planning: the CKD route was chosen, a vehicle-plus-battery dual-layer certification matrix was built, and a Türkiye NEV market-entry assessment report was delivered.
结果Outcome
把「进口限制」转化为「本地组装」的合规通道,为后续落地建立了可执行的准入框架。An import barrier became a compliant local-assembly pathway, leaving behind an actionable entry framework.
储能 · 西班牙Energy Storage · Spain

某储能公司:先试水,再决策的欧洲路径A Storage Maker: Pilot First, Decide Second in Europe

背景Context
企业看好欧洲储能市场,但需求真伪与竞争强度未经一手验证,不愿一次性重投入。Bullish on European storage, but demand and competition were unverified first-hand, and a heavy one-shot commitment was off the table.
动作Approach
出海产品试水服务:西班牙本地团队完成市场调研、宣发与客户触达,以真实反馈校准产品与定价。Product pilot abroad: the local Spain team ran research, promotion and customer outreach, calibrating product and pricing against real feedback.
结果Outcome
试水阶段已形成 30 万美金合同额,另有 4 个商机在持续推进中。The pilot produced USD 300K in contracted business, with four further opportunities in active progress.
工程车 · 尼日利亚Construction Vehicles · Nigeria

某工程车企业:散装船出海,对接矿业租赁需求A Construction-Vehicle Maker: Bulk Shipping into Mining Leasing

背景Context
非洲项目型市场对大型工程车辆有租赁与采购需求,超限设备的运输组织与贸易执行是主要瓶颈。Project-driven African markets lease and buy heavy vehicles; moving oversized equipment and executing the trade were the bottlenecks.
动作Approach
国际货运代理 + 口岸通关 + 贸易执行一体化:散装船运输方案设计与全程节点协同,面向当地政府与矿业租赁场景交付。Forwarding, customs and trade execution as one package: bulk-vessel transport planning with end-to-end milestone coordination, delivered to government and mining-leasing scenarios.
结果Outcome
验证了「一站式贸易服务承接项目型出口」的可复制路径。Proved the one-stop trade-service model as a repeatable route for project-type exports.
※ 案例信息经匿名化与概要化处理,仅用于说明服务方式;所述服务与合作方式以具体项目评估及正式合作约定为准。 ※ Case details are anonymized and summarized to illustrate the service model only; services and cooperation are subject to project-specific assessment and formal agreements.

你的下一步出海路径,
也可以拆成这四步
Your Next Market-Entry Path
Can Follow the Same Steps

带着你的产品与目标市场来聊一次,我们先给可行性判断。 Bring your product and target market for one conversation — we'll start with a feasibility read.

评估我的出海路径Assess My Path Abroad